Google has released its new Penguin update, fourth till date, to fight spam. Under the hood Penguin 4 contains the Penguin 2.0 technology which Google claims to be a newer generation of technology having a better ability to stop spam. Webmasters and SEOs should expect prominent changes in the search results as a consequence of the new Penguin update. This is going to affect all, no matter whether it is a London SEO company or a Shanghai webmaster. After all, Google works all over the world!
Google’s web spam team’s head, Matt Cutts, announced this new update Penguin 2.0 in This Week in Google (Episode 199). He has also given the reference of his last video wherein he talked about the next generation of Penguin update and told that it is being rolled out in next few hours. Matt has specifically told that there will be a noticeable impact on 2.3% of English queries.
More details were later posted by Cutts on his blog. www.mattcutts.com/blog/. There he explains that the release is now completed, including that for non-English languages. He also told that ‘Penguin’s scope differs by language, e.g. languages having more webspam will have more impact.’
Last Updates of Penguin
Penguin 1 – 24th April, 2012 (impact on 3.1% searches)
Penguin 2 – 26th May, 2012 (impact on less than 0.1% searches)
Penguin 3 – 5th October, 2012 (impact on about 0.3 searches)
Penguin 4 – 22nd May, 2013 (impact on 2.3% searches)
The 2nd and 3rd updates were just data refreshes of the basic algorithm with some minor changes. The fourth launch, however, has major changes, so huge that Google has named it internally as Penguin 2.0.
Concern for Webmasters
Matt has told in his video that this new update is a major one which goes deeper than even the original Penguin update and so, will impact increased number of webmasters and SEOs.
Is it a Concern for Website Owners?
Are you an owner of a business website and are worried now, reading about all this? Don’t worry! SEOs will find ways out even from this! You just have to hand over your website to them. I know one such company, for example, named Creative Brand Design. This is an online market solution company which helps small as well as large businesses to improve their marketing effectively online. The company is South England based and has years of experience in the field of web design and marketing. Their bespoke coding, system development and creative graphic designs give outstanding marketing solutions. They apply latest SEO techniques that are used on the internet today. If your SEO is done by such a company, you don’t have to worry about the new Penguin update, as they work according to the new guidelines to see that there won’t be any violation of rules and thus bring about ethical and effective promotion of your website.