Some entrepreneurs just want to make profit, while the others actually do their best to enact change in the community. The latter businesses are also known as purpose-driven businesses. But, what is purpose-driven content marketing and how can you create campaign for this type of marketing? We’ve asked experts from Singapore internet marketing company to help us find more details about this topic.
Purpose-driven content marketing can be described as a way for a brand/business to bond with its target audiences on the basis of shared interests and needs, such as supporting the same worthy causes. Although many entrepreneurs understand how “giving back” is important, they fail at creating content that would both engage the target audience and encourage them to participate. Here, it’s crucial to develop the right strategy and execute it in organic and authentic ways that will bring benefit to all the participants.
The first step in a successful purpose-driven marketing campaign is becoming aware of your company’s/brand’s strengths and weaknesses and getting to know your competitors. Why would your customers/clients pay a premium for your product/services? What makes you different from other businesses in your niche? Make sure you know the answers to these questions and, if they don’t seem good enough, make sure you improve them!
The second step is finding the way to share your company’s purpose with the community. What are the ways to do this? You could, for instance, support the cause that your targeted audience finds interesting; basically, you should donate a portion of your proceeds to a charity or nonprofit organization. Make sure your content is valuable, no matter what industry you’re part of, because that’s actually what your audience looks for. React and do it on time; when something bad/good happens, make sure you use it to both help the cause and promote your business. You can provide discount codes for everyone supporting the same cause as you or you can volunteer to show you really care about something.
Whatever you do, staying committed to it is of the highest importance. If you say your company will do something, make sure that really happens; walk the walk instead of talking the talk. Purpose-driven content marketing campaign depends on it.