When Tumblr was acquired by Yahoo company for over 1 billion dollars, it made news. The platform was founded in 2006 and since then it became popular among many niche audiences including fashionistas, book-worms, foodies, travelers, musicians etc. But, is Tumblr a good marketing tool for your business? Read on to find out!
What is Tumblr anyway? It is both social networking website and a blogging platform. In fact, some social marketing experts say that Tumblr is nothing but the fusion of WordPress/BlogSpot and Google +/Facebook/Twitter. Whatever you would post on your favorite social network or a blog, whether it is a text, photo, gif or video, you can do it on Tumblr! Moreover, it also has some kind of Like/Favorite button, it allows users to re-blog the posts of other users. You can even follow the bloggers you like. However, unlike regular blogs, this platform focuses on the visual, the short form and the fast-moving. The name is an abbreviation of tumble-log, so it’s a micro-blogging allowing users to exchange quick updates.
So, why should (or shouldn’t) you use Tumblr as social marketing tool? Because of its highly social and visual interface, as well as the massive user base, Tumblr can be a great way to engage your audience. But, before you create an account, ask yourself whether your audience uses micro-blogs such as this. If the answer to this question is yes, setting Tumblr account up might be a spot on!
How to start and use Tumblr with a success? First of all, it’s important to use the same name you use on other similar website and that goes for a logo, too. This is important because people should be able to associate your Tumblr profile with your company. What is especially fun and interesting about this platform is that it’s more customizable than social networking websites and blogs! Choose a design and spend some time making it look really appealing to your audience. With Tumblr, it’s crucial to re-blog, because it’s the sign of participating in the community. Also, it’s very important to tag your posts.
So, what do you think, is Tumblr your cup of tea?