You are a small business owner and you know that you want your local customers. You may wonder if it is possible for you to do this through the internet. The good news is you can. For example, if you are located in Philadelphia, you can get customers in Philadelphia to your website and eventually to your business. Let’s take this example itself and see what you can do improve your sales in Philadelphia.
According to Google research, out of consumers conducting a local search on their smartphones, 50% visited a store within a day. So also, 34% who conducted a search on a PC or tablet did the same. Some simple efforts can help you dominate local rankings. Here are 4 of them.
1. Make Your On-page SEO Better
No doubt, some aspects of on-page SEO are too technical. However, there are also some parts that you can do on your own. For example, ensure that you optimize your site URLs and title tags with important keywords. You site should load quickly. And take care to sprinkle keywords lightly all through your site content. Remember, however, that more than keyword density, content quality is important.
2. Get More Backlinks
Backlinks are links to your site from other quality websites. They are important from the beginning of search engine optimization till date because Google uses them to determine how valuable and relevant your site is. This can influence how high your website can rank in local results.
Thus, for example, if a top Philadelphia foodie blogger posts a review of your food product on their website, you get a powerful backlink. You can build backlinks in many ways, including guest posting your own articles on relevant blogs or financing local community events and getting a link from the event website back to your own.
3. Check Your Google My Business Profile
Nowadays consumers don’t make use of phone book; they use web. And when they search for a local business, they will see first the local listings. Therefore, it’s important to invest in local SEO for your Philadelphia business.
The good news is that you can take just three easy steps to improve rankings:
- Verify your Google My Business listing
- Ensure that your contact details (name, address, phone number) are consistent throughout the web
- Keep Adding Fresh Content, Particularly Videos
Any SEO company Philadelphia will tell you that rather than static information, dynamic and fresh, ever-evolving, high quality content make a site rank better. Therefore keep in mind to publish fresh blogposts, images, press releases, news and upcoming events on a regular basis. One of the most impressive among content is videos because they keep consumers engaged and can bring more organic traffic to your website than a plain text would. However, remember to avoid publishing heaps of fluff just for the sake of posting more content.
Following these four tips, you are sure to dominate your local search results and get found by more and more local customers. All the best!