If you don’t know it so far, let me tell you that you can do search engine optimization in two ways, viz. on-page and off-page. While for the success of your SEO campaign both these are important, they are completely different from each other when the improvement in your search engine rankings is concerned. Let’s understand what they are.
When search engines evaluate your site, they do that from two points of view:
- On-page: What your website is about.
- Off-page: How authoritative your website is.
In other words, the on-page factors decide what you would rank for and the off-page factors decide how high you would rank.
On-page or on-site SEO is optimizing different elements of your website that have an effect on your search engine positions. This is a thing that you have a control on and can make changes in. Some major factors included in on-page SEO are:
Title Tags: The title tag of each of your site’s pages should include your targeted keywords. There are many good practices to write an effective title tag.
Headings (H1): Headings being the largest words on a webpage, there is a bit more weight to them in the view of search engines that to the other matter on the page.
URL Structure: Your URL too should include your keywords as far as possible. But if you haven’t, you should not change your old URL. Change the old URLs only if you plan to redirect your old pages to the new ones. Better take advice of a professional for this.
Alt Text: Alt text is used to make search engines understand the content of your images. Average visitor has no access to this text. Using relevant keywords in alt text is also a good on-page SEO strategy.
Loading Speed: Search engines always prefer to rank those pages high which have high loading speed so that their users have a better experience. So you should optimize your page to load faster.
Content: Content on your page should be useful to visitors. It should be easy-to-read and provide useful information to the end user.
Internal Linking: This is useful to visitors as well as to search engines.
On-page SEO confirms that your website is legible to both – your potential customers as well as search engine crawlers.
Off-page SEO is about increasing your domain’s authority through getting links from other sites. The more links your site has the higher it will rank. One of the best examples of this is Wikipedia. The largest off-page SEO factors are the quantity as well quality of backlinks to your site.
All this valuable information is shared for our readers by DigiTouch which is a leading agency for SEO in Israel. Visit their website for a variety of SEO and other web services.