Every business goes online today in the era of internet marketing. Internet market is getting competitive along with the time. Internet marketing is getting very essential for companies who want to do online business. There is a necessity of lot of research and good technical knowledge in order to do business on internet.
Search engine is a tool that is made for search details on internet. Around seventy percent of the traffic on internet visits a particular site through search engines. So, search engine plays an important role internet marketing for accomplishing business. SEO or Search Engine Optimization is the procedure of enhancing the ranking of your website in SERPs (Search Engine Ranking Pages) and attract traffic to your website. SEO should be performed to enhance the overall performance of a website commercially.
Good SEO requires skills in the field of copy writing, communication, planning, research and analysis. When you choose a website for optimization mainly it includes modifying the content of that site and code with appropriate keywords and improving your website’s indexing.
The techniques of Search engine optimization can be divided into two categories.
1. On page optimization: The aspects that can be managed by modifying coding of your website or page can be referred as on page optimization. Factors of on-page optimization are associated to the content and structure of the website directly. For applying on page optimization properly and effectively you need to perform lot of search and analysis. Before moving on with on page optimization techniques, first you should analyze the website and understand about the business and targeted audience.
2. Off page optimization: The techniques of off page optimization are performed off the website pages to increase the performance of the websites in search engines for aimed keywords associated with the content of website. Good search engine optimization will make sure that the website appears on top in search engines.