Have you ever been to a website that after 30 seconds became hard to look at? This usually happens as a result of some newbie trying to incorporate entirely too much flash into a site. A good web design should be easy on the eyes yet still have the ability to awe visitors. This is not an easy task to accomplish but with a little bit of experience and trial and error it can be, and has been done. If you are like the hundreds of other people out there who think web design is easy then you might want to take a step back. While anyone can throw a website together, not everyone can make one pop.
You want a site that people will want to browse through. A little bit of embedded video, perhaps some pretty graphics and a comprehensive design can make the difference between your site being good, or your site being great. If the latter appeals to you then look into custom web designers. They are not as expensive as they once were and some of them are simply brilliant. Compare prices and portfolios until you find the one who seems to have what you are looking for.