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Oct 23

Responsive Design – A Must Have Feature for Any Website

responsive-website-designEach website has its own needs and, therefore, it requires different features. While e-commerce websites that sell products call for a feature that will control the inventory (only items that are in stock should be listed for sale), a company offering, for instance, B2B accounting services doesn’t need the same feature. However, no matter what your own website needs, responsive design is critical feature to any site’s success. In order to find out more on this important feature, I’ve talked with experts in Web Design in Liverpool.

Responsive web design will allow your website’s layout to modify according to the screen size of the gadget an online visitor uses. Some organizations choose to develop two sites: the main website and the mobile version of the main website. Although this method is not as bad, responsive development is far better; with the latter, you only need to manage and update one version of your site.

Would you like to provide a better user experience for your online clients and customers? Responsive design means there won’t be zooming, pinching or side-scrolling if you want to see an entire website which does not fit on your mobile screen. Improved user experience will boost website conversion, reduce bounce rates and, eventually, improve brand perception.

When it comes to SEO campaign, responsive design is an approach recommended by Google for mobile web design. So, if your website has responsive design, it is going to perform better in search rankings (based on better user experience compared to the websites which aren’t mobile friendly). In addition, you’ll use single URL instead of different URLs for separate mobile and main version of website; Google prefers it that way. Actually, Google is penalizing sites that aren’t mobile-friendly; one more reason to opt for responsive design and improve your rankings.

Finally, this approach enables your website to support new screens and devices in the future. Responsive websites scale up or down in order to fit any screen being used to access the website. Simply put, even if a new device with a screen size unlike what we’ve seen before hits the market, your responsive website is going to be prepared to meet its needs.