If you are confused about whether your business really needs social media marketing or not, keep in mind that social media marketing is a fantastic way to attract repeat business and new customers. Visit Jacksonville social media marketing and you will get an insight about what they can do for you. They are great social buzz builders and will bring you surefire results.
According to a survey, 73% of small companies have taken up social media marketing and 62% of those who don’t use it are expected to start using it within the coming 12 months.
Getting Connected
People used to share experiences by personally meeting each other in olden days. Now is the time for technology and people today need not meet in person; still they can connect, talk and share information.
Social networks like Twitter, Facebook, Pinterest and LinkedIn allow social interactions – discovering and sharing. Social media marketing uses this very technology, to build connections, drive recurring business and attract new visitors through connections of friend with friends.
An observation states that 75% people are more or less highly likely to share information they like with family, friends and colleagues, and 49% do that per week.
Have a Goal
It is essential to know what you want exactly, which will decide your goal when you put in social media marketing efforts. Following are the ways you can exploit the potential of social media for having a tremendous benefit for your business.
Spreading the Word – Customers should know who you are and how you can help them. It is also great for brand building.
Attract Sales – You can attract customers by giving them excellent offers which they will share with friends and family. And your promotion will spread like wildfire.
Offer Excellent Customer Service – Hear what your customers say about you and respond to them. Offer prompt customer service.
Make Customers Come Back – Develop intense relationship with your customers so that they will keep on visiting you.
As social media is basically about exploring and sharing great stuff, your every interaction through them is likely to reach several new people.
Social Media and Email Marketing Go Hand in Hand
Though it has been observed that email marketing drives more customers and sales than social media marketing, you need not stop all your efforts on Facebook, Twitter, Pinterest and LinkedIn. Actually all these channels go hand in hand and work well together, and not against each other.
Social media websites are actually a more casual environment which helps create brand awareness, bring you bits of industry information and form communities amongst your clients.
Email marketing on the other hand has the ability to reach a person directly. Moreover, it also offers you the analytics to see what s/he clicks and opens, the statistics of which can be used for segmenting your list and directing multiple customers to personalized destinations.
So, now if you are planning to take up social media marketing, it is a good decision. It is a great way to get quick positive results which will make you happy for taking the right decision at right time.
