Whatever your job title is, you probably have LinkedIn profile. Since this social networking website is slowly introducing more and more options to help users optimize and improve their profiles for LinkedIn search, we have asked an expert from SEO company in Corby to tell us some tricks and tips on how to SEO our LinkedIn accounts. Here’s what we have found out!
Most of you probably went through and tweaked LinkedIn profile a couple of years ago. It seems that it’s time to give this website a second look. Have you noticed the fairly new publishing option? It allows users to post articles directly to LinkedIn. Not only does this help showing your expertise, but it also gives the LinkedIn more information and content to work with. This option also shows that you are an active user, which helps your name and photo show up in the news feeds of people who follow you. So, all you have to do is to go to your LinkedIn homepage, click that little pencil icon right below your photograph. Then you can copy, paste and publish, and once the post is live, check its metrics. ck metrics for the post once it’s live. The post will show up in your connections’ news feeds as well as be on your LinkedIn profile page, under the Posts section.
Filling out all of the information and using keywords whenever it’s possible is of high importance, too. This includes your experiences, description, projects and even those extra features, such as causes you care about. When it comes to job titles, it’s recommended to use standard ones.
Part of any SEO process is getting a webpage a little bit of publicity. You can promote your LinkedIn profile by, for example, putting a link to it in your email signature. Use your other social networking websites to give your LinkedIn profile some extra visibility, but make sure you carefully mix social audiences. And, of course, make sure your profile is public.