If you are serious on hiring a SEO professional or firm, you might want to know what s/he/they will do for your business, before you invest thousands of dollars every month. But when you want to discuss that with the firm, they might be reluctant to explain it to you, not because they want to hide it from you, but because it’s difficult to know from where to start without needing to take much time for the explanation. Here are some quick details of the SEOs’ work to give you a much clearer idea.
Research and Analysis
A SEO professional always begins with research and analysis. Every business is different, so are every client and every website. And therefore even the best SEO cannot predict or guarantee you of surefire results. The results depend on a number of factors that keep varying. Moreover there is no guarantee that a thing worked excellently for one client will surely work the same way for another client. Good SEO doesn’t have a set formula for the desired results but have expertise in problem-solving and overcoming challenges. They are not sure of where they are going, but they prepare well so as to not having to do a lot of work and ending up in reaching nowhere.
Some initial research and analysis includes keyword research, Google analytics analysis, Google Webmaster Tools analysis and link profile analysis.
Audit
A SEO also has to do the website audit. It includes many SEO factors like the loading speed of the site, URL structure, title tags, internal linking, meta tags, meta description and content.
Initial Optimization
Some of the initial optimization activities include:
Website Redesign: Sometimes the website is needed to be completely redesigned before starting the SEO work. This is because if the website is poorly designed, it has poor code, converts visitors poorly and the expenses of fixing everything is more than that of beginning from scratch.
Code Overhaul: Sometimes a total redesign is not needed, but the code of the site needs to be overhauled to make it more SEO-friendly. The extent of the overhaul depends on the particulars; but it may range from a superficial cleanup of the current code to a total substitution of the code while continuing with the present design.
Link Elimination and Disavowal: If a lot of low quality, unsafe inbound links are found during the link profile analysis it becomes necessary to eliminate as many links as possible with the help of webmasters and the links that cannot be removed should be disavowed.
SEO professionals also do link building and content creation, their analysis goes on continuously, which is very necessary to maintain the results.
SEO First is a high standard SEO firm which provides completely personalized, professional search engine optimization services. As a website owner or marketing professional, you can expect them to get just what you need, i.e. the required expert SEO consultant serves for your local website to achieve greater ranking with organic listings and increased traffic, increased ROI and eventually increased sales.
