If you deal a lot with internet, you have seen innumerable banner ads. These tiny rectangular or square colored advertisements appear mostly on every web page and vary significantly in appearance and their content, but they all have one common function: if you click them, your browser takes you to the advertiser’s website. But have you thought how do they work?
Banner ads are generally simple pieces of HTML code, with a custom banner design as per the advertiser’s wish or a common design. But they play a role of immense importance in internet-based businesses.
What are Banner Ads
By now, most of us have become aware of the fact that internet makes money for many people. Internet is a new means of entertainment and education and has revolutionized economy and has brought several people and their companies a lot of success. But from where does the money come? People make a great deal of money through a lot many ways, but a major source is advertising revenue. And banner ads are one of the most effective and popular ways of internet advertising.
A banner ad is just a special kind of hypertext link. A piece of HTML code guides a web server to reach a particular web page when a certain bit of text in the banner ad is clicked by the user. Banner ads are same things, but rather than text, the link appears as a box consisting of graphics and sometimes also animations.
Thus the banner ad is in many ways similar to a conventional ad you see always in printed publications, but they have an added ability of bringing potential customers directly to the website of the advertiser. Imagine you touch an ad in the newspaper and you are transported immediately to the store of the advertiser! Banner ad does just this.
Aims of Banner Ads
Banner ads are expected to do one of two jobs. One is to bring potential customers to the advertiser’s website, which they otherwise wouldn’t have visited. The real success is not only in bringing visitors to the webpage, but if the visitors buy the product or service. The other job banner ads are expected to do is to register the brand or company in the users’ heads, merely with their looks. This means that there is a possibility that the users would visit the website sometimes in future and at least, they have become aware of the product, company or brand name.
If you want to become successful in getting more and more visitors to your website and in turn more and more business, your banner ad will do that job effectively. Of course, the content and quality of your website is of prime importance. But just because your site is good, nobody will visit it, unless they know that such a site is there on the web and this is done by banner ads.
Banner ads should be such that users should be tempted to click it and for this, you should contact an experienced and skilled banner designing company and they will do the job for you perfectly.
