You can have a website to give an online presence to your business or just to create an informative site where you can share what you know and get other’s opinions. You can have a website for many other purposes too. But whatever is your purpose, your website should have certain qualities. It is the web design which can add these qualities to your website. Depending upon how good your website design is, your website may be a hit or a failure.
Qualities needed for a good website are:
- Looks
- Content
- Navigation
- Usability
1 Looks
The most important quality is the looks. Your website should please the viewers’ eyes. It should also look professional and polished. Your website is a place where visitors come, maybe it is your home or office or a prayer hall. Remember how you decide whether a place is good or bad when you enter it – from its looks! Similarly, your website too should reflect your professionalism, expertise and good intention through its looks.
Clues:
Pleasant Colors: The color scheme of the site should be soothing for the eyes. It should neither disturb or strain visitors’ eyes nor it should look dull. Also, there should not be a riot of colors. Only 2-3 colors that go well together are enough to create a pleasant appearance.
Easily Legible Text: What irritates a visitor of a site the most is an illegible text. If the visitors are interested in reading what you have written, but cannot read it, what can be more miserable? Remember to choose a font style of proper size and design, and contrast with the background. As a rule of thumb, the text should be dark black on a light colored background.
Use of Images: An image speaks more than thousands of words! A website without any image looks downright unappealing; so, you should have at least some images, no matter whether you have an insurance site. Cartoons are extremely useful when you wonder which images you should put in your site.
2. Content
Content is an equally important quality of your website as its looks. If there is no useful content on your site, visitors will soon stop visiting it. Remember that they are in search of either something they don’t know or something that will support their decision. If they don’t find it on your site, why will they turn to you again? There are innumerable other places on the web where they can go.
Clues:
- Let your information be short and sweet, and confident.
- Divide the text in smaller paragraphs with titles and sub-headings, so that readers won’t be overwhelmed or confused about what to read.
- Keep your site always fresh, with updated content.
- Let the matter be conversational rather than starkly informative.
- Let the text be absolutely free from mistakes in spellings and grammar.
- Content need not always be textual – it can be in form of photos or videos too.
3. Navigation
Unless the web design of your site is easily navigable, users will soon be irritated with confusing paths and will stop visiting. Keep yourself in their place and imagine. Do you like a site where you don’t understand what is where and where to go for what you want?
4. Usability
Ensure about the usability of your site which is a very important factor. If you have promised your visitors that they can get a certain factor (maybe a photograph or a piece of information) upon clicking a link, they should get it there. If they have a query, you should be able to respond them immediately. If you think that there is a useful website, other than yours, you should not hesitate to share its link with your users. It won’t harm your traffic; on the contrary, it will add to your usability.
BridgewellMarketing.com is a company of web design in Augusta comprising of highly experienced web designers and online marketers who follow an organic, asset-building approach and a simple philosophy: plant it right, nurse it well and see it delivering a constantly high ROI. Visit their website for more interesting information. The graphics in this article are their courtesy.
