Time has gone when SEO guys have to work only for optimizing website pages. Today, they also have to see that those web pages are accessed easily by users of mobile devices; in short, they have to ensure that if those pages are mobile-friendly or not. Number of users accessing internet through mobile devices is increasing day-by-day. This also has added one more to the jobs of SEOs – app optimization. As you know, apps can be downloaded only on mobile devices, and there are literally countless of them, so, enabling more and more users to access your app has become critical and so, you have to optimize it.
Apps in Mobile Search
It’s not new that mobile apps are displayed in the search results of Google on mobile. These results only floated up from apps that were already installed on one’s mobile device.
But Google has lately declared that recommendations for installation of new apps will appear now in the organic search results on mobiles for relevant queries. It means that content in apps can be found now through organic searches just like content in web pages, thus encouraging new users to find the apps and download them.
Google Now On Tap
Google announced Now On Tap in May 2015 which is an expansion of Google Now available on Android devices meant for assisting you anywhere “in the moment” on your smartphones, just by tapping and holding the home key.
Google Now On Tap applies to apps which are ready for deep linking and will be released with the Android M OS soon. This provides a fantastic opportunity to apps, both installed and not-yet-installed on users’ mobile devices, to get increased visibility as well as exposure to new users. Moreover, it also helps apps get more discoverability out of the conventional app store and search results on mobile.
App Indexing
App indexing can be implemented to make your apps appear in the organic search results on mobile as well as in Google Now On Tap, and that will enable search engine crawlers to index the content in your app through deep links. (However, keep in mind that app indexing needs your app content to have a related web page.)
As of date, app indexing is available only for Android apps and they are testing a few iOS apps too. Google Now works only on Android phones.
If you are a SEO or an app developer, start considering about app optimization. SEO is now not restricted to websites; you are now required to have a wider approach for greater accessibility whether the content is on a website or on a mobile app.
Appstoreoptimization24.com works for ranking your app higher in App Store so as to make your app more visible to iOS, Android and Blackberry users. This automatically gets more downloads for your apps organically.
